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Expert Copywriter for Motherhood and Parenting Brands

Grow your business while spending more time with your own family. Because you deserve that.

Welcome!

If you’re here, you’re passionate about mothers, children, and families. So, you’re on a mission to provide them with high-quality products and services that will enrich their lives. After all, you understand that parenting can be hard — and you want to make it a little easier.

And you do.

You likely provide families with:

  • Infant and early childhood products — foods, clothing, educational toys, art supplies, you name it

  • Pregnancy products and support

  • Lactation products and support

  • Homeschooling materials

  • Parenting courses and coaching

  • And more

You know your product or service is extremely valuable and can benefit parents and children everywhere.

But you also know that parents have a lot of options.

They’re raising children in a unique time where they have an infinite amount of information available at their fingertips.

It can feel overwhelmingand nearly impossible — to sort through all of that information to find products and services they can trust.

🌸 You know that parents can trust your products.

🌸 You know you offer high-quality services.

🌸 But how can you make sure parents know that?

up close picture of mother, father, and baby holding hands and hugging

To reach more mothers and families, you need help with marketing, which is where I come in.

SEO optimized blogs and website copy can help your website rank higher on Google - which means more parents can find you.

Your time is extremely valuable — and irreplaceable.

Since marketing and copywriting take up a lot of time,

Let me take over for you.

mother typing on computer while toddler plays with colorful wooden blocks

You need a Motherhood and Parenting Copywriter.

You need me.

Here’s why:

  • I share your passion and mission to serve mothers and children.

  • I can help you expand your reach and positively impact more families - organically.

  • I can save you valuable time by taking writing projects off your plate.

  • I understand who your ideal customer is and what they want and need — because I am your ideal customer

Your time is valuable.

And the product or service you offer parents is valuable.

When we work together, I take writing projects off your plate and add more time to your calendar — all while improving your outreach and visibility to parents. 

So you can finally breathe again.

 

woman standing in front of a fence and smiling

Hi! I’m Summer —

wife to my best friend, mama to the coolest toddler I know, and copywriter for motherhood and parenting brands.

I’ve always had a passion for writing. In college, I daydreamed about becoming a professional writer, while I pursued other career fields. I graduated with a psychology degree in 2019 and later received a masters in Higher Education Leadership

During the last year of my grad program, I became a mom. And my perspective on everything changed. My goals for my life shifted. Everything was suddenly less about me and more about this tiny, precious human in my arms.

So how did I end up in the motherhood and parenting copywriting space?

Simply put, I learned that I could use my passion for writing — along with my newfound passion for mothers and families — to make a difference. I discovered the world of copywriting and realized that I could bring value to businesses by combining my writing skills with my personal experience in motherhood.

As a mom who owns a business (hey mompreneurs!), I have the privilege of understanding what it’s like to be a business owner and a customer in the parenting space. For example, I know:

  • How stressful it can be trying to balance the time between your business and your kids — and feeling like you constantly have to choose between the two

  • How challenging it can be to grow your business in the internet age where there is an endless amount of information being thrown at us

  • How frustrating — and scary — it can be as a parent trying to sift through all that information to find the answers, products, and services we need for our kiddos 

  • And don’t even get me started on mom guilt

See? I know what your ideal customers need and want.

They’re looking for what you have to offer.

So let me help you find each other.

You’re doing truly amazing work. And I can’t wait to be a part of it.

Testimonials

headshot of woman sitting on beach with brown curly hair and glasses

“Summer was the biggest help to my business.”

“Her writing style was professional yet still fun and engaging to my customers! I was always impressed with not only her work but her work ethic. She goes above and beyond to help her clients! I’d definitely hire her again.”

- Kayla C., SimplyKCBoutique

 

Services and rates

 
mother reading book to toddler son

Landing Pages

A landing page is written to get the reader to act now

You’re offering a valuable product/service, and having well-crafted copy can encourage the right person to act.

Starting at $500

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Website Copy

Your website is important; it’s an opportunity to utilize SEO keywords and rise up the ranks of Google, which can increase traffic to your website organically. This means you can reach more mothers and families.

Website Copy also calls the reader to some sort of action, such as joining your email list or making a purchase. 

Starting at $300 per page

mother and daughter picking flowers and putting them in a basket

Blogs

SEO Optimized Blogs use keywords to help your website rank higher in Google. This makes it easier for people to find you online — benefitting both you and the parents searching for your services. Blogs also build trust with your audience by providing them with continuous value.

Starting at $200 per blog

2 blogs a month minimum - anything less is harmful for SEO, which I can explain in our chat.

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Emails

Emails are a great way to nurture your relationship with your audience. They help them trust you, provide value to their lives, and can earn sales. 

Starting at $50 per email

3 emails minimum

 

Ask me about bundles and monthly retainers!

 

What you get when we work together:

  • Research-based copy written in your voice targeting mothers, parents, and families

  • Increased organic traffic to your site through the use of Search Engine Optimization (SEO) — meaning more parents who are looking for you can find you. And you can spend less on ads.

  • Marketing strategy guidance

  • Formatting that meets the needs of both the skimmer and the digger

  • Royalty-free images (if needed)

  • More precious time with your family


So you’ve decided —

you need a Motherhood and Parenting Copywriter.

It’s easy to get started.

Step 1 — Schedule your free consultation.

During this call, we’ll chat for about 15 minutes about your business and any challenges you’re facing. I’ll get an idea of your needs and the copywriting services I can offer you. And we’ll both get a feel for if we’d enjoy working together.

Step 2 - Proposal, Contract, and Invoice

After our call, I’ll email you a proposal outlining my copywriting and marketing suggestions. I’ll also include a contract and an invoice for a 50% deposit. If you’re happy with the proposal and want to move forward, you’ll have everything you need to get the ball rolling.

Step 3 - Writing

At this point, I get started writing. I’ll email you the first draft by or before the agreed-upon deadline with an invoice for the remaining 50% of your balance.

All services include one round of edits to make sure you’re 100% satisfied with how everything looks and sounds.

Step 4 - That’s it!

We hop on a call or discuss through email how the project went —  what went well, what could have gone better. I welcome all feedback. We can also discuss if we want to keep working together.

schedule your free consultation

You’re One step closer to more time and customers!

During this call, we’ll discuss:

  • Your business goals

  • Challenges you’re facing

  • How I can help

This call is also an opportunity to see if our personalities mesh and if we’d work well together.

 

Portfolio

 FAQ

  • What is copywriting?

    Copywriting is writing that calls the reader to act now; it’s more than just content. It’s persuasive, emotional, and powerful. Want to know what makes copywriting unique? It always calls the reader to some type of action — to join an email list, buy a product, sign up for a call, etc.

  • What does a Motherhood and Parenting Copywriter do?

    A Motherhood and Parenting Copywriter works with brands serving mothers, children, and families. They:

    • assess the copywriting and marketing needs of the brands they work with

    • provide a personalized content strategy for each brand/business

    • write powerful effective copy that calls their clients’ ideal customers to act

    • take hours of time off their clients’ plates while generating more traffic to their websites

  • Do I actually need a Motherhood and Parenting Copywriter?

    If you:

    • have a business that serves mothers, children, and families

    • need help with marketing and content strategy

    • aren’t happy with your current ranking on Google

    • don’t have time to write blogs, emails, and website copy

    You’ll benefit from working with me.